The year 1998 marked a significant point in Rolex history, a time when the brand's iconic models were solidifying their place in horological legend. While precise retail price lists from that era are scarce and often vary based on retailer and location, we can reconstruct a reasonable approximation of the US dollar pricing for some of the most popular Rolex collections. This analysis focuses on the historical retail price evolution of the Explorer I, Datejust (steel and two-tone), Submariner (no-date), and GMT-Master. Remember that these prices represent estimates, and the actual prices paid could have varied. An asterisk (*) indicates a lower-bound estimate where precise data is unavailable.
It's crucial to understand that the prices listed below represent the *suggested retail price* at the time. Actual prices paid by consumers would have varied depending on factors such as retailer markups, location, and specific configurations (dial variations, bracelet types, etc.). Furthermore, the pre-owned market in 1998 was already active, meaning prices on the secondary market would have differed significantly. This article aims to provide a general overview and should not be considered a definitive or exhaustive price guide.
Rolex Models from 1998:
1998 saw Rolex continue its refinement of established models, with minor updates and improvements rather than radical design changes. The focus remained on robust construction, precision timekeeping, and enduring style. The models highlighted below represent some of the most sought-after pieces from that year. While the Daytona is mentioned in the prompt, precise 1998 pricing data for it, particularly for the Zenith-powered models, is even more elusive than for other models, making a detailed price analysis difficult. However, we will briefly discuss its presence in the market that year.
1998 Rolex Submariner Price:
The Rolex Submariner, a cornerstone of the brand's dive watch legacy, remained a highly desirable timepiece in 1998. The reference 16610 (no-date) was the prominent model. Its robust construction, iconic design, and exceptional water resistance made it a favorite among divers and watch enthusiasts alike.
* 1998 Rolex Submariner (16610) No-Date: Estimated retail price: $2,800 - $3,200 USD*. This price range accounts for potential variations in bracelet and dial configurations.
1998 Rolex Submariner Date:
The Submariner Date (reference 16613, typically in two-tone gold and steel) also held its own in the market. The added date complication contributed to its appeal, though it was generally priced higher than its no-date counterpart.
* 1998 Rolex Submariner Date (16613): Estimated retail price: $4,500 - $5,000 USD*. The higher price reflects the inclusion of gold in the construction.
1998 Rolex Datejust:
The Rolex Datejust, known for its versatility and classic elegance, was available in various configurations in 1998. The steel and two-tone versions were particularly popular.
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